EverCommerce - Paid Search Analyst
Posted on: June 6, 2021
You know how to drive quality traffic on any size budget and
analyze test results to create a robust acquisition strategy. You
have a 1-2 years of experience under your belt and are looking for
a role where you can work with experts and everyone can learn from
one another. You're ambitious, goal-oriented, passionate about
digital marketing, up to speed on the latest digital marketing
trends, and can't wait to take advantage of an opportunity in a
fast-growth technology company.
EverCommerce is bringing together best-of-breed commerce
solutions in the service sector, forming one service commerce
platform that improves go-to-market strategy for technology
companies and simplifies the software-buying process for business
owners. Our team has extensive expertise in business operations,
management, legal, finance, accounting, technology human resources,
marketing and sales that, via the EverCommerce platform, we provide
as a service to drive continued growth and success for growing
service commerce technology companies. Our ecosystem enables
companies to thrive in an environment of shared knowledge and
resources with significant cost savings.
What you'll be doing:
The person in this role will serve two primary functions. They
will assist the senior paid search strategist with the day-to-day
management, account execution & optimization, reporting, and data
analysis of high priority accounts.
This person will also manage paid search campaigns with the
support and guidance of the senior paid search strategist on
advanced digital marketing tactics, budget forecasting & planning,
strategy development, and the adoption of new channels. Day-to-day,
you'll manage paid search campaigns while learning new platforms,
strategies, marketing tools, and tactics through training sessions,
collaborative projects, and ongoing mentorship.
Some key responsibilities:
Support Paid Search Strategists with the account execution &
optimization of 5 - 10 high priority, high-spend accounts.
Owning strategy and execution on 5 - 8 accounts within their
Continuously advance knowledge of digital marketing strategies,
platforms, tactics, optimizations, and channels.
Increase quality leads at efficient costs by testing new
strategies on a daily, weekly, and monthly basis.
Be a part of the ongoing conversation of how to best execute and
measure multi-channel digital marketing campaigns across search,
display, social media, video, email, and other channels.
Plan and execute online marketing campaigns and tests, including
implementation, optimization, and analysis.
Increase customer acquisition and engagement via paid search
marketing, including Google, Bing, and others.
Create, launch, and track frequent A/B ad copy, landing page,
and other creative tests using some of the latest testing tools and
Analyze keyword performance, making recommendations, and
executing on real-time data.
- Managing reports to measure campaign performance and show ROI
Experience and Skills:
Bachelor's degree with a concentration in marketing, business,
or related field
1-2 years of SEM experience, preferably in a B2B environment
Experience at an agency or in an account management role
Interest in the booming technology and SaaS space
Passion for digital marketing and complete understanding of
online marketing metrics like ROI, CTR, CPC, CPA, CVR, etc.
Google AdWords experience with some knowledge of Google Display
Network, Bing Ads, Google Analytics
Google Adwords certified (Google Analytics preferred, but not
Excellent data analysis skills
Ability to prioritize multiple projects
Experience with a CRM platform (preferably Salesforce), SEM bid
management platforms (such as Kenshoo, Marin or Acquisio), and
social media ad platforms
Excel is your best friend!
Experience using Google Tag Manager is a plus
Experience running ads on Capterra is a plus
- Experience with programmatic is a plus
Benefits and Perks:
Robust medical benefits & 401k
Public Transportation reimbursement
Start with 17 days of PTO and your birthday off
Snacks, lunches, and happy hours
- Continued investment in your professional development
Compensation: $50,000 - $60,000
EverCommerce is an equal opportunity employer and value
diversity at our company. We do not discriminate on the basis of
race, religion, color, national origin, gender, sexual orientation,
age, marital status, veteran status, or disability status. We look
forward to reviewing your credentials and getting to know more
about your experience!
Keywords: Evercommerce, Canton , EverCommerce - Paid Search Analyst, Other , Canton, Michigan
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