Regional Director of Business Development (RDBD)

Company: Ciena Healthcare Northern Michigan
Location: Flint
Posted on: June 24, 2025

Job Description:

The Regional Director of Business Development (RDBD) is a member of the regional management team, provide recruitment, orientation, training and oversight in support of the marketing process within each of the region's facilities. Contribute to establishing and achieving the region and facility revenue goals through market knowledge and census development. Join us with an attractive benefits offering: Competitive pay Medical, dental, and vision insurance 401K with matching funds Life Insurance Employee discounts Tuition Reimbursement Student Loan Reimbursement Responsibilities: Participate with facility, regional and corporate staff in developing and periodically updating a Market Analysis for each facility within the region. Lead the establishment of the facility-specific annual and quarterly census targets, blending region revenue targets and knowledge of the specific facility market. Oversee each facility's translation of their Marketing Analysis into effective monthly Marketing Action Plans (MAPs). Assure that each facility's marketing resources are utilized to maximize census and quality mix. Assure that each facility's marketing team uses the tools available to analyze census trends including discharges due to customer satisfaction, unnecessary rehospitalization, lack of follow-up on rehospitalizations, changes in diagnostic mix, decreased LOS, ineffective back-up teams, dips from referral sources, drops in close ratio, and drops in short-term to long-term conversions. Pursue regional managed care agreements. Assist facilities in pursuing local managed care agreements. Maintain regional agreements and assure that annual re-certifications are completed timely. Provide orientation and ongoing assistance to facility staff in Ciena's Pre-Admission (Dr. Green) Process to include price-outs, red flag drugs, supplies, equipment and services, Medicare Part A consolidated billing and insurance verification & prior-authorization. Track facility sales calls and adherence to the marketing plan via the CRM system and monthly MAPs. Participate in the development of Ciena wide advertising materials and assure that facility specific materials meet Ciena standards. Assure that facilities maintain their web sites and any social media pages such that the content is fresh and accurate. Participate in the development of Management Meeting Marketing Agenda, Management Meeting Presentations Self Learning Modules, Sales Training Manual updates and Marketing Manual updates. Lead the recruitment and selection of highly skilled Director of Marketing candidates. Establish and maintain critical relationships in each Ciena Health Care Company market. Requirements: Bachelors Degree Minimum of three years of marketing leadership experience in long-term care or a related field Strong communication skills Strong computer skills Frequent travel (50%) and over-night stays Ciena Healthcare We are a provider of skilled nursing, subacute, rehabilitative, and assisted living services dedicated to achieving the highest standards of care in five states including Michigan, Ohio, Virginia, North Carolina, and Indiana. We serve our residents with compassion, concern, and excellence, believing that every one of them is a unique person who deserves our best each day that we care for them. If you have a passion for improving the lives of those around you and working with others who feel the same way. IND123

Keywords: Ciena Healthcare Northern Michigan, Canton , Regional Director of Business Development (RDBD), Healthcare , Flint, Michigan